I think I'll re-use the line "design finally stopped punishing them for being human" - a much more eloquent way of phrasing it!
And yes. Definitely attending again next year.
The "non-corporate" feeling of this conference is a real treat. That alone attracts the people who give the most interesting ideas, and I always walk away with a couple of md files' worth of new ideas to implement and new people to spar ideas off of.
Thank you for coming back for a second year, Dee — and for writing this. You
captured something I noticed too: the room was fundamentally different this
year. Last year it was curiosity. This year it was all about construction.
Your line "it's not a discipline problem, it's a design problem" is one I want
to frame. That reframe alone is worth more than most productivity advice out
there. The moment you remove friction from capture, everything changes. Not
because people become more disciplined — because design finally stopped
punishing them for being human.
And I'm glad you included what Thijs said about measurement turning you into a
robot. That question deserves to sit at the centre of this movement, not at
the edges. The easier it becomes to build these systems, the more important it
becomes to ask what we're protecting from them.
Thanks for being part of this community, and for putting into words what so
many in that room were feeling. See you next year??
Martijn
I think I'll re-use the line "design finally stopped punishing them for being human" - a much more eloquent way of phrasing it!
And yes. Definitely attending again next year.
The "non-corporate" feeling of this conference is a real treat. That alone attracts the people who give the most interesting ideas, and I always walk away with a couple of md files' worth of new ideas to implement and new people to spar ideas off of.
Thanks again!